Business Club
The Sheppertonian Business Club
Get found, get known, get booked in Shepperton.
58% of our readers open the newsletter every week, and most of them live in Shepperton and Spelthorne. Start with a free listing.
Start here
A free listing, for every business in and around Shepperton.
Your name, category, description, and a link to your site. On our local business directory, findable by anyone looking for what you sell. No card, no catch, no expiry.
Why free? A directory is only useful when it's full. We'd rather have every local business on it and earn your money later, if and when we're worth paying for.
The numbers
What we can show you.
Most local advertising sells you "exposure". Here’s what ours has done so far.
Finalist, Best Social Impact Award, Spelthorne Business Awards 2026. We're not the only ones who think a village needs somewhere to hear about itself.
We're not a newspaper and we don't pretend to be. We're a small, independent local platform, and people read us rather than skim us. A 58% open rate is roughly double the industry average, and those readers live in and around Shepperton. Not in Australia, liking your Facebook post by accident.
Why this works
In a village this size, people buy from businesses they feel they know.
Boosted Facebook posts reach people who will never drive here. Leaflets go in the bin with the pizza menus. A Google ad buys you a click, not a reputation.
What works in Shepperton is being seen again and again, somewhere people already trust, by people who could walk to your door. That's what we sell.
Ways to work with us
Pick the one that matches where you are.
Not sure where to start?
Want to be found? Take the free listing.
Want to be seen every week? Supported.
Want content made for you? Produced.
Want one big moment? Featured Business.
Listed
Be findable.
- Listing in the local business directory
- Searchable by category and description
- A link to your website
- Findable by anyone searching locally
Supported
£500 a year, save £100. Be seen.
- Everything in Listed
- Enhanced listing with your logo, pinned at the top of the directory
- Your name and website link in every newsletter, every week
- A mention on the podcast every month
- Two job or event listings in the newsletter each month, worth £20
Produced
£2,000 a year, save £400. We make a reel for you every month.
- Everything in Supported
- A monthly reel. We come to you, film it and edit it, and it goes out on The Sheppertonian’s Instagram and Facebook as a Collab, so it lands on your profile too.
- A host-read podcast ad. Your monthly mention on the podcast becomes a full ad, read by the host.
What it's actually done for a local business
Our reel for The Ferry Coffee Shop reached over 40,000 people. Here's what they made of it.
"It was fantastic seeing our historical ferry service reach so many viewers. We've always had such a vast range of users, from walkers to commuters, charity raisers, furry friends, leisurely cyclists and ones brave enough to walk and cycle the whole stretch of the Thames using our ferry as a short cut across. The video definitely sparked more interest and as a result we've had all sorts of new visitors coming from all directions to use the ferry."
The Ferry Coffee Shop
Cancel whenever you like, from your membership page. UK registered charities get 25% off every tier, just email us your charity number.
Limited, one each
Put your name on something people use every week.
Sponsorship is different to membership. You get your name on one specific, useful thing that the whole village sees, and nobody else can have it while you do.
| What you'd sponsor | Founding rate |
|---|---|
| The Sheppertonian WeeklyOur most-opened newsletter, every Thursday, plus the Events calendar page | £150/mo |
| The PodcastHost-read, twice monthly, plus show notes | £150/mo |
| Things to DoDays out, walks and things to do in and around Shepperton | £100/mo |
| The Community Groups DirectoryEvery club and society in the area | £100/mo |
| The Community Resources DirectoryLocal support, health, housing and help | £100/mo |
These are founding rates, and they're deliberately low. As the audience grows, these slots will grow in cost. Take one now and your rate is locked for 24 months.
One-off
Featured Business
The full treatment, all in one month.
- A standalone podcast episode all about your business
- A dedicated newsletter about your business, sent to the whole list
- Promotion across every newsletter that month
- Two social reels, made from clips of your episode
- A full year of enhanced directory listing
A la carte
Just want one thing?
No membership needed. Tap any of these to book and pay online, and we'll be in touch to arrange it.
| On-location reelWe come to you, film it, edit it and caption it. Yours to keep and use anywhere. You add the music. | £150 |
| Dedicated newsletter featureA standalone newsletter all about your business, sent to the whole list. | £80 |
| Newsletter banner and paragraphYour banner and a short paragraph about your business in The Sheppertonian Weekly. One slot per edition. | £50 |
| Social postYour post on The Sheppertonian's Facebook and Instagram. You supply the copy and the images or video, we publish it: a single image, a carousel or a reel. On Instagram it goes out as a Collab and a paid partnership, so it lands on your profile too (you'll need an Instagram account for this). We check every post before it goes live, and publish one paid post a day, on a date we agree. Reels need licensed or royalty-free audio. Posting regularly? For the same £50 a month, Supported keeps your name in front of the village every week. | £50 |
Also available, and entirely self-serve. Pay online, fill in a short form, done. No need to email us at all.
| Post a job in Thursday's newsletterA headline listing with a direct link to your advert. £25 to feature it at the top of the jobs section. | from £10 |
| Feature an event in The Sheppertonian WeeklyAdding an event to the community calendar is always free. £10 puts it in the newsletter as well, or £25 to feature it at the top. | from £10 |
Posting regularly? Supported includes two of these every month, so it pays for itself at three listings.
Free, and no pitching
Come and meet us.
Shepperton Business Connect. Third Thursday of the month, 5pm to 7pm, The Ferry Coffee Shop at Shepperton Lock. Co-hosted with nikibakes.
No membership, no fee, no going round the room introducing yourself. Just local business owners chatting over a coffee.
The awkward questions
Things you may be thinking.
I've been burned by directory listings before.
So has nearly everyone. That is exactly why ours is free. You risk nothing, you find out whether it sends you anything, and there are additional paid options if you like the result.
How do I know any of this works?
Honestly, you don't yet. So start free. Come to Business Connect. Try a single reel for £150 and see what it does. Spend more only if it earns it.
You're smaller than the local paper.
We are. But our readers open the newsletter at roughly double the rate most publications manage, and most of them live in Shepperton and Spelthorne. A smaller audience that reads every word and lives down the road from you is worth more than a big one that scrolls straight past.
Am I locked into a contract?
No. Supported and Produced are monthly, and you can stop either whenever you like from your membership page. You keep everything until the end of the month or year you've paid for. If you'd rather pay yearly, you save two months.
I only really want to be found on Google.
Then take the free listing and stop there. We're working on making the directory easy to find on Google, and we'd rather you were on it for free than not on it at all.
Who actually reads it?
People in Shepperton, Sunbury, Ashford, Staines, Upper and Lower Halliford, Laleham, Littleton, Charlton, Walton and the surrounding villages.
Still not sure?
Start free. Take the listing, come to Shepperton Business Connect, and see whether you like us before you spend a penny.
Get your free listing Email Gareth
Or just turn up at Business Connect on the third Thursday. We'll be the ones with the coffee.
Not a business? You can support The Sheppertonian as a Community Member for £5 a month. Become a member